The most remarkable Buyer/Seller Lead Generation Tool included within all our real estate platforms!

Are you tired of the same old marketing you have used that costs you time and money? Does what you use enable you to peer into the thoughts and actions of future buyers and sellers? Do you stay front and center with all contacts so you are there when your consumer is ready to move?

In today’s market there are many choices to buy leads and some work and yet, many do not! How would you like to see how you and your agents can eliminate the hours of marketing to people who would never do business with you anyway?

Take a test drive of Terabitz’s One to One to see how you can engage the consumer in every circumstance (buying, leasing or selling) to actually capture more profit and a higher margin.

Contact me today for your preview here! Agents. Teams and Smaller Brokerages we have a solution for you at a price you can afford! View our HouseTouch now!

Elaine Gilleo, Vice President of Business Development


Colorado Landmark, Realtors Website Recognized for Excellence


Contact: Colorado Landmark, Realtors / 303-443-337 /

Boulder, COLORADO – January 29th, 2018 – Colorado Landmark, Realtors has been awarded the
Website Quality Certification (WQC) from Leading Real Estate Companies of the World®, a global
community of more than 565 high quality independent real estate firms in 65 countries. The
certification was presented in recognition of excellence in website design, content and functionality.

Colorado Landmark, Realtors’ website,, received high marks in a
variety of critical areas relating to website performance, including usability, design, content,
interactivity, customer service and mobile responsiveness. The evaluation was conducted by Virtual
Results, LLC, a real estate internet and social marketing firm selected by Leading Real Estate
Companies of the World® to review the websites of participating members.

The specific measurements for the WQC are updated each year to reflect the most current online
marketing strategies, as well as evolving consumer preferences. Companies must be re-certified
every two years to maintain the certification.

“The 135 companies that earned the WQC this year offer consumers engaging websites with
effective design, deep local content and the most current information on homes, not only in their
local markets, but also around the world. We are delighted to recognize them for offering a superior
online experience for consumers and supporting them further with exceptional customer support,”
said Leading Real Estate Companies of the World® President/CEO Pam O’Connor.

“We are so honored and grateful to be once again recognized by Leading Real Estate Companies of
the World for this prestigious award. At Colorado Landmark we are always working on our
presentation to the Boulder community and it is pleasure to be a part of a network that takes the time
to acknowledge that,” said Jennifer Fly, Vice President of Colorado Landmark, Realtors.

Colorado Landmark, Realtors is the Boulder representative of LeadingRE (
With a global membership that spans six continents, LeadingRE connects more than 565 firms and
130,000 sales associates who produce over 1.1 million real estate transactions each year. As a
member of LeadingRE, Colorado Landmark provides a quality real estate experience, global
marketing reach and access to top real estate professionals in virtually any market worldwide

For more information about Colorado Landmark, Realtors please visit

Are your plans your blueprint for Success?

Today, more than ever, real estate service is all about consistency. What is your brokerage doing about activity plans? Do you set up expectations for delivering your marketing messages on a timed basis? Can your agents link their clients up to the appropriate plan with the click of a radio button? Is the progress documented? Can your web solution send all records of marketing, task or call reminders to the agent’s calendar so that events are not omitted?

What kind of a plan do you have set up for:

·        Expired Listings

·        For Sale by Owners

·        Target Marketing for New Listings

·        New Listings

·        New Buyer Contracts

·        Follow up to the List/Sold Process

·        After Sale Follow-up

·        Monthly or Quarterly Newsletters

·        Recruiting the Agent of the Future

·        Any plan you can think of

The following is an example on how one broker handles Expired Listings:

If you find your agents are not using the many different tools that you have provided to them, consider the fact that they may be too cumbersome to find and organize. Then think of it in terms of cost vs ROI. Do you want more revenue or expense?

Terabitz has considered that as well and has come up with PLANS, a module that allows a broker to provide automated activities and marketing with the click of a radio button, all within your web solution.

For a quick review of how Terabitz can add to your bottom line with PLANS and many other backend tools Contact Us                                              Email as well to schedule a tour.

For our current and past blog posts and podcasts click here!


How are your agent and brokerage web solutions performing?

When is the last time you coached your agents on the most effective use of their Mobile or Web Solutions? Do you know which tools they use and how often?

Who are the agents in your marketplace that you should be having business consultations with to add to your team? Is someone staying on track of their production?

Does your agent or brokerage send out a report to your seller’s each week, keeping them informed of market activity through all your efforts?

Can a buyer or seller keep track of what is happening in their market place with a snapshot or statistical update?

Do you have a digital website, set up for each (and every) consumer your agents encounter, where the agent can IM, text or view the visits?

If you could have all of the above and much more all in one platform, would you be interested in having a complimentary conversation with me?
Intrigued? Click here
View all podcasts and blogs Sign up for our next Podcast

Elaine Gilleo
Business Development Manager at PCMS Consulting

Lead Management = Incubate, Maturate, Close…..REPEAT!

Before we can discuss CRM it is important to review the anatomy of a real estate lead. Leads are not prospects, in fact, they are not even contacts yet. Why is it then that so many people confuse leads with prospects who they wish to close for listings or sales.

sales lead is a prospective consumer of a product or service, created when an individual shows interest and provides contact information. Realty Businesses gain access to sales leads through web solutions, mobile solutions, signs, open houses, advertising, trade shows, direct mailings and other marketing efforts. A lead is unqualified contact.

Once your lead expresses interest in your real estate services you then have an opportunity to convert the lead to a contact. So, a contact is someone who has expressed explicit interest in your listing or sale of real estate services or, of course, has already purchased, rented or sold a property.

Qualifying is the process that allows you to find out whether a lead is actually a prospect.

prospect is someone who has the potential to become a customer/client. Leads, on the other hand, are just potential prospects. If you don’t qualify a lead, you may be wasting your time with someone who literally can’t buy from you.

Throughout the past 20 plus years I have consulted with real estate brokerages of all sizes from start up to boutique to mega office firms. Lead Management and CRM has been a huge part of my consulting gigs because I firmly believe if you know the sales cycle, you will recognize the true lead maturation time table.

I begin the discovery process with a call activity. The following bullets will help you determine readiness level and give your agents a wakeup call to the importance of a great Customer Relationship Management System.

Call all past leads going back 18 months

Use the following script**:

“(buyer or seller) this is Elaine Gilleo from ABC Realty. Does my name ring a bell (sound familiar).” If no or not really, remind them that they visited an open house, website, sign call, etc. visitor.

“(buyer or seller), the reason for my call today is to see where you are in your present housing situation.”

** This script is more effective than asking “are you still looking, or do you still want to sell?”

Wait for the answer and record the results:

1.     Not qualified, Classify as a D either Delete or mail once a year

2.     Bought or sold elsewhere, Add lead into CRM, Classify as a C-may do business in the future -stay in touch with One to One, drip campaign/e-marketing quarterly

3.     Still looking or need to sell soon, Add lead into CRM, Classify as a B – put them on an email alert, drip campaign, One to One, drip campaign/e-marketing monthly

4.     Ready to begin looking again or list their property now, Add lead into CRM, Classify as an A – Same as B, Move in with them…

We already know out of 100% of those past calls/visitors

  • 5% bought from you.
  • 25% were not and still may not be qualified to buy or sell.
  • 35-36% bought from a competitor (or even someone else in the office) because you were not there when they needed you. Most of the time it is because they were not ready when you first got the lead. Did you know that internet leads are somewhere between 9 and 18 months away when they first get online? Open house visitors usually buy within 6 months. Everyone else is your guess unless they have an immediate demand (i.e. relocation, life style demands, Death, Divorce, etc……..).

Now comes the best part!

  • 34-35% of those same leads are either still looking or are about to resume. That’s where a good CRM comes into play. If yours is a robust system and you have tools for your consumer to come back to, then you will be notified and can call the lead back to convert it to a Prospect then hopefully close the sale.

OK, here are the number (dollars) facts that I mentioned above based on a property valued at $250,000 with an X% commission per side ($7,500):

100% or 100 leads equal $750,000 (multiply by the number of agents in your firm)

·        5% or 5 Sold equal            37,500 dollars GCI (Gross Closed Income).

·        25% or 25 leads equal     187,500 dollars you wouldn’t have anyway

·        36% or 36 leads equal      270, 000 dollarslost to your competitor

·        34% or 34 leads equal      255,000 dollars still available*

*Potential profit since you already have paid to obtain those leads!!!!

Now if you have a great CRM in place, like the one you see in the image above, you can continue to add to your profit margins by recovering lost leads, by automated free e-marketing and increased agent attraction, which as we know, are the main ways to increase profits and brokerage growth! Your system will determine your effectiveness!!!!

For a complimentary overview of how you can increase profitability based on your office culture, please feel free to email me at or comment on this post.

To review previous blogs from Terabitz click here!      For an overview of some of our Web Solutions click here!


SERP or Search Engine Results Page

A search engine results page (SERP) is the page displayed by a web search engine in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the page may also contain other results such as advertisements.

The results are of two general types, organic (i.e., retrieved by the search engine’s algorithm) and sponsored (i.e., advertisements). The results are normally ranked by relevance to the query. Each result displayed on the SERP normally includes a title, a link that points to the actual page on the Web and a short description showing where the keywords have matched content within the page for organic results. For sponsored results, the advertiser chooses what to display.

Due to the huge number of items that are available or related to the query there usually are several SERPs in response to a single search query as the search engine or the user’s preferences restrict viewing to a subset of results per page. Each succeeding page will tend to have lower ranking or lower relevancy results. Just like the world of traditional print media and its advertising, this enables competitive pricing for page real estate, but compounded by the dynamics of consumer expectations and intent— unlike static print media where the content and the advertising on every page is the same all of the time for all viewers, despite such hard copy being localized to some degree, usually geographic, like state, metro-area, city, or neighborhoods.

Knowledge Graph

Search engines like Google or Bing have started to expand their data into encyclopedias and other rich sources of information.

Google for example calls this sort of information “Knowledge Graph”, if a search query matches it will display an additional sub-window on right hand side or directly under the description with information from its sources

It is important that you have the correct architecture and SEO tools on your site to be able to achieve the required SERP results to drive leads into your site.

For a more comprehensive conversation about your SEO and SERP, please email me at egilleo@pcmsconsulting or fill out this form and I will be back to you shortly!

Do you want to Grow Your Business?

Lead Management Funnel
Get, Keep and Convert more Leads!

Sell Smarter & Faster Today! Accelerate Productivity · Close More Deals · Make Insightful Decisions · Get More Leads

Let’s start with your website! Today it should already be Responsive in Design, Robust and Relative to the business you want to accomplish and have several options to create leads for your agents. Some of these sources will be a Search for Properties, Contact Us or Ask a Question tab. Others may include forms to give an Property Evaluation, Search for Career Options along with many other boxes to tick for more information about a particular real estate related topic.

For this and the many other live and online activities that will produce leads for future business there must be a Lead Management System in place to incubate, maturate and convert leads into closed business.

Lead management is a set of methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing campaigns or programs. Lead management is in many cases a precursor to sales management and Customer Relationship Management.

Specify your lead algorithms. Do you have an E-TEAM? Who will get leads by market area, price points, specializations, relocation’s, other sources such as or a national web site, by time and days received, etc.? What are your business rules? What happens to the lead if it is ignored? How much time does an agent have to respond to a lead? There are many things to consider when setting up your Lead Management System.

A few more considerations……………..

What is lead routing?

The result is a marketing and sales process that is much more defined, efficient and successful. Lead routing and prospect assignment are easily automated in the Terabitz® CRM Software system package.

What is a lead process?

Lead management bridges the gap between marketing and sales. It’s a customer acquisition process which identifies potential buyers and/or sellers (leads), educates them, engages with them, and when the leads are considered qualified, get passed from marketing to sales.

Here are the six steps that make up the selling cycle:

  1. ·        Prospect for your next potential client or customer. …
  2. ·        Make initial contact. …
  3. ·        Qualify the prospective clients or customers. …
  4. ·        Win over the prospects with your presentation. …
  5. ·        Address the prospective client’s or customer’s concerns. …
  6. ·        Close the sale.

What is lead conversion in the Terabitz® CRM,?

Managing clients can be difficult. Terabitz’s CRM not only helps you monitor and manage your clients and their information, but you can also use the automated marketing system to help stay in touch with them. The CRM can be customized with how an agent works with their clients, so they can maintain their methods for customer management and the Broker can also propose plans and tracking methods for an agent to use. The bonus is that all activity coming in from either the Broker or Agents websites is automated, meaning no one gets lost in a paper shuffle. Terabitz has also made it easy to bring in clients from other software programs so they can all be managed from one CRM.

Does this peak your interest in how to get, keep and convert more leads?

Contact us at or email me at

Please stay tuned to our Blog here as well!


Terabitz February Podcast Elaine Gilleo and Annie Thatcher

Although this first podcast is a bit on the long side there is so much information packed into it you need to watch it to the end to make it worth your time to spend with Annie and Elaine as they give Terabitz users important and current methods to improve your lead generation.

If you have a tired (older than 2 years) web site, that may or may not be responsive in design or do not have a total business web solution, you owe it to yourself to investigate Terabitz the

World class consumer interface that works on all screens Smartphone, Tablets and Web.

If you are ready to bring your web solution to the next level and get ahead of the internet wave, then click on the hyperlink and we will get right back to you or email me at

Elaine and Annie

“Siri, find me 4 bedroom homes in Any-town USA”

Digital Assistants are becoming more prevalent with mobile devices so consumer real estate websites need to be more robust than ever. Just ask Alexa, Siri or Cortina to find something for you and watch the results that pull up.

AMP Optimized Responsive sites will have more long-tail keywords and specific image tags to identify potential leads. I’m not talking about those who are just “lookie” lookers, I mean real people who are way to busy to be on a long term hunt for that perfect property or investment.

As important as it is to identify the types, sizes and styles of properties, it is doubly important to make sure the investment is wise and the area has everything you need.


Terabitz lets you customize the search feature by the communities in your area. A community may be an entire town, and/or the neighborhoods (*based on MLS information) that make up your towns. Community searches put a local perspective for your area offering personalized content, school and business reviews and listings for that specific area making your site the local ” Expert”; providing a view into the areas you service that the national sites do not.

Drive real leads to your site but don’t forget to convert them. That is another topic for another day!

For more information on how to get more leads from your search options contact:
Elaine Gilleo @

Voice Search with Digital Assistants

Smart Phone Search
Siri find me properties in …

Voice search technology presents a big opportunity for changing the way we communicate and process information.  The rise of digital assistants has presented a growing market that  can change the way search queries are performed.

According to Google, 1 out of 5 searches already come from voice queries.

This changes the search market and we’re expecting to see an even bigger shift towards voice search in 2018.

When it comes to setting up an SEO strategy, the rise of voice search brings out the need to focus on more long-tail search keywords and a natural language that matches the user’s conversational tone.


“Alexa find me homes for sale in Brewster and Lower Hudson Valley New York 

“Siri show me real estate agents in Savannah Georgia

“Cortina Search for properties with 4 bedrooms in Portsmouth NH”

If you do not structure your pages right with the proper architecture you may be missing out on the leads you want from your web or mobile solution!


Email me for more information at:


Brought to you by Terabitz, is a search that offers the highest level of personalization for today’s consumer. The Housetouch search is a tag based search, meaning that a consumer can search for properties based on what they want.

Want hardwood floors, radiant heat, a bay view and a home with 3 bedrooms and 2 bathrooms in a particular neighborhood? Simply select the tags for this and the search will immediately narrow your results as you select your tags giving you the perfect home immediately.

There are no limits to the tags for a search as Housetouch goes through the verbiage provided by the MLS versus using static parameters, making a consumer’s search options limitless.

Even better yet is the fact that Housetouch is very mobile-friendly so you can pull out your phone or tablet and enter your tags and Housetouch will find the homes that match your criteria in the area your are in immediately.

For more information on how you can get Housetouch please ping here and I will get back to you shortly.

Elaine Gilleo, Vice President @ PCMS Consulting. or dial 617.771.9778

Smith & Associates

FOR IMMEDIATE RELEASE – Smith & Associates Real Estate’s Website Awarded Top Honors

Contact Person: Stephanie Streeter, Director of Technology, Smith & Associates Real Estate
Telephone: 727.533.5828 (office)
Website Address:

(Tampa, FL) – Smith & Associates Real Estate is proud to announce that has been recognized as one of REAL Trends’ Top Real Estate Websites in the country. Smith & Associates received top honors as the #1 Map Search and is listed among the Top 10 Best Overall Websites nationwide. The website’s neighborhood information in particular was highly praised.

The Smith & Associates Real Estate team is thrilled to be recognized by REAL Trends, the undisputed leader in ranking the performance of residential real estate firms in the country. Online strategy is a key focus for the brokerage, which led to hiring Stephanie Streeter as Director of Technology in 2013. As a former employee, Stephanie understood the company’s needs and goals and brought invaluable knowledge and experience in real estate technology to the team.

“In the last 24 months Smith & Associates Real Estate has made incredible strides in moving our technology forward which significantly strengthens our standing not only locally, but also nationally and internationally in a time when more and more people are considering moving to Tampa Bay.” – Robert Glaser, President & CEO

“It’s an amazing honor to see Smith & Associates Real Estate listed among some of the largest and well-known brokerages in the country, both independent and franchised. We’re ranked among companies which are significantly larger, so this is a huge honor for a boutique brokerage with less than 225 associates.” – Stephanie Streeter, Director of Technology

REAL Trends’ 2015 Real Estate Website Rankings are based on an analysis of 750 brokerage websites, conducted by 70 CTO/CMOs in the real estate industry. Voting focused on 8 categories including design, mobile experience, neighborhood information, property information and map search.

About Smith & Associates Real Estate: Locally owned and operated for almost 50 years, Smith & Associates Real Estate remains a top brokerage in Tampa Bay with its roots firmly planted in the local community. With its four strategically located offices, the company is the #1 luxury brokerage of $1M residences for the first half of 2015, and sells a home every other day with an average transaction price of $1,663,551.

About REAL Trends: REAL Trends has been The Trusted Source for news, analysis and information about the residential services to the residential industry since 1987. We are a privately-held publishing, communications and consulting company based in Castle Pines, Colo. Residential real estate leaders look to us for timely and trusted information and analysis through our monthly newsletter, TechTouch, Gathering of Eagles and other publications.

Buyers and Sellers are searching online for your business

Help them find your products and services with Search Engine Optimization

With more than 60 billion searches conducted every month and 90 percent of online consumers using search engines as their primary source of information, Search Engine Optimization (SEO) has rapidly become the most effective method of online advertising. For consumers and prospects to find your business online, it’s critical that your URL rank in the top 20 search engine results. 93 percent of consumers stop searching after the second page of listings. Making sure visitors find your site and not your competitors is vital. How much business are you losing to the competition? This is serious business. I challenge you to do a search right now… go to and type in “your city name” followed by the text “real estate.” Example: Pittsburg Real Estate. You will be given the top 10 / page 1 Google results for this keyword term. Is your site listed? How will someone looking to buy a home in your area find you? How can you tell a potential seller about your great services and why they should list their home with you?

How do you evaluate whether an SEO campaign is working?

  1. Number of estimated unique monthly visitors
  2. Number of conversions
  3. Number of top ten rankings you achieve
  4. Number of page views
  5. Number of search referrals

Optimizing your web site is a process with many key components to consider. First, consider your site’s validation: how does Google see your site? Are there site errors? How many road blocks does your site have? What keywords are people searching for? How many landing pages do you have? Are you fully utilizing your meta tags?
Not every website designer is an SEO expert and vice versa. Therefore, it is very important to have the right people focused on the right things… just because your website is pretty to look at does not mean it will drive consumers to your site.

The amount of traffic is dependent on how well it has been “optimized”, an online Lake Minnetonka, MN real estate web site, achieved page 1 rankings in Google for highly desired search terms through an integrated optimization strategy including placing certain “keywords” throughout certain parts of the website.

These sorts of results are what “makes the phone ring”. As tough as the market continues to be, those real estate professionals who are looking for every edge over the competition should be looking at ways to drive more people to their sites.

This article reprinted with permission from PCMS Consulting. The original can be found here.

Re-Invent your Real Estate Company Business Planning

Business Planning for Real Estate Companies

Re-inventing your Real Estate Company:  Some business planning ideas you can start implementing today!

As I said last month in this column, the old days are over…it’s time to get ready for a new type of industry. Due to the overwhelming response we received from this statement in this column last month and the many people who asked us to follow up with some specific examples of business planning and what they can do to start moving into the “new” paradigm, this article will suggest business planning ideas that are not complicated but are incredibly necessary if you are serious about moving towards the new reality of our industry and hope to be a viable company when we come out of this mess.

Let me state very clearly that regardless of the day to day struggles you may be facing, it is imperative that you look past this. Ask yourself this question every day, “What am I doing to reinvent myself and my company?”

Business Planning Idea: Cutting Expenses Alone Will Not Vault You into the Future!

Cutting expenses does not generate any more leads, attract the right agents, or help your existing agents become more productive. Therefore, you must have a strategy to do all three of these things in a new environment where there are less people buying houses, less agents in the industry, and existing agents trying to figure out how they will survive.
You must step back, keep your cool, have faith in yourself and know that a lot of people are counting on you to figure this out. You did not become successful by accident, and you will continue to be successful if you embrace change… there is no choice.

Last month I mentioned the four business planning areas where you must change in order to thrive in the future:

  • Average age of your agents – How do you help your seasoned top producers continue to succeed while simultaneously attracting the younger generation you need in the future?
  • Top producer – Give them a reason to want to change. One example is social media. If they are not utilizing Linked In, Plaxo and other sites to help increase their “sphere”, show them someone in your company who has tapped into the power of this medium. It would be even better if it was one of their contemporaries who figured it out and are seeing success. Top producers don’t need you to teach them how to sell, they need you to show them to tap into all this new stuff and get comfortable with it!
  • Younger agents – Speaking of social media, what are you doing to engage the younger agents that may not be running in the same circles you do but that you want to recruit? Chances are, they are doing a lot of their networking on sites like Facebook and Twitter. If you are not aggressively pursuing these channels you will be missing many opportunities and, as importantly, be viewed as an “old” paradigm company.
  • Office size – I think we can all agree we don’t need huge offices any more since most agents are mobile and meeting at Starbucks anyway, so what are you doing to reduce your footprint? You may be committed to a lease for a few more years but have you thought about subleasing part of your space? If your lease happens to be up, have you considered if a “café style” office might work in your market?
  • Online inquiry response time – NAR states that about half of internet inquiries go unanswered. Have you ever tested that at your office? How much money might you be leaving on the table? Have you considered putting in some accountability standards or outsourcing internet lead management?
  • Integrated technology strategy – This area really encompasses everything you should be doing. Your site should be fully optimized including social media and set up to track internet inquiries. As a result of having a fully integrated technology strategy your need for larger office space will decrease because there would be less need for agents to come into the office.
  • There is no “rocket science” here and much of what has been mentioned in this business planning article just requires focus and accountability. Some things will require an investment but you can “reinvent” yourself one step at a time based on whatever budget you can justify… your future success depends on it.

This article reprinted with permission from PCMS Consulting. The original can be found here.

Internet Marketing: Caution – You Get What you Pay For!

Internet Marketing takes not only time, but money. I can appreciate everyone wanting top rankings for the lowest cost; however, a strong word of caution:  No two Internet Marketing Consultants or Internet Marketing Companies are the same. How they implement, diagnose and execute Internet Marketing strategies will vary greatly. Thus, the results will vary greatly. If it was easy to obtain a top page ranking in Google, everyone could easily implement those changes. It takes time, energy and knowledge to gain long term results!

Internet Marketing is complex. Google has over 200 different factors it considers to determine if a website will get a page 1 ranking. Without a page 1 ranking your site is ineffective. To compare apples to apples you need to completely understand what each Internet Marketing expert is going to do for your company.

Here are some of MY required Internet Marketing Tactics. Keep in mind that each of these steps is critical to the overall success of your SEO campaign.

FYI: When I quote my Internet Marketing costs, there are miscellaneous costs not covered. This may include such items as press release costs, content writing, link building creation; IT related changes etc. Any and all third party charges. I never expect these to run over $500 monthly.


  • Site Validation
  • Load Time
  • Browser Compatibility
  • Site Penalties
  • HTML Validation
  • Robots
  • Site Map
  • Broken Links
  • Site History


  • Competition
  • Keywords
  • Content
  • Landing Pages
  • Local SEO
  • Over Optimization Penalty
  • File Size
  • Alt Image Tags


  • Domain Name
  • H1-H6 Headings
  • Meta Descriptions
  • Page Titles
  • Content
  • Site Navigation
  • Crawl Test
  • Keyword Density

Create a Buzz

  • Optimized Press Release
  • Article Writing
  • Google News
  • PDF’s
  • Social Media
  • Blogs

Link Building – (Criticial to do right!)

  • Search Engines
  • Directories
  • Blogs
  • Social Media
  • Social Bookmarking
  • Social Networking
  • Internal Link Building
  • Anchor Text
  • Popularity of Links

Website Analytics

  • Increased Traffic
  • Keyword Rankings
  • Missed Opportunities
  • Google Analytics
  • Bounce Rates
  • User Behavior

This article reprinted with permission from PCMS Consulting. The original can be found here.


Become the Real Estate Firm of the future TODAY!

Simple concepts to assist in reinventing your real estate firm

It would be really easy to blame the market for all our problems. I hear many real estate brokers saying, “Lower transaction volume, lower average sales price, higher commission splits, lower commission dollars, and tight credit are just about to drive me out of business.” We disagree and believe that you can reinvent your real estate firm by focusing on the following areas for your brokerage operations.

While all this is going on, there are a number of cultural trends that are also having an increasingly dramatic effect on our industry. Social media, web 2.0 and the resulting way consumers and agents are communicating are not only here, they are here to stay. Furthermore, the impact this is having on real estate marketing is radically changing the playing field.

So what are you going to do? How is your Real Estate Firm going to survive?

In order to start becoming the real estate brokerage firm of the future today, you must understand that the change starts with you. You are the leader and thus the foundation for the reinventing of your company. You and your management team must fully accept this and hold yourselves accountable before asking anyone else in your firm to do so.

Are you and your company on social media? Are you texting? Are you blogging? Are you aware of what the real estate agent and consumer of the future wants?

The next level of your REinvent pyramid is your website. You must recognize that consumers are expecting to engage with your company and its real estate agents through an informative, interactive web 2.0 platform way before they ever call you or send an internet inquiry. They are checking you out right now so your website can’t just be a brochure any more. If your site does not have the information they are looking for, they will just go to the next one regardless of how big your company is or how long you have been in the market.

Do you know what your bounce rate is? Do you know how many new visitors get on your site every week? Do you know how long people are staying on your site every time they visit or how many of your web pages they go to?

Your site having a lot of good information is worthless unless consumers can find you. Internet marketing and leads management is the next important step in your real estate REinvention. It is pretty well accepted that print is on its way out and the future of marketing is on the internet. This takes several forms but two very effective ways to create traffic to your site are social media and search engine optimization. Viral marketing is just a fancy way of saying word of mouth. The difference is that the results online can be exponential because people can click a button and send information about you and your company to hundreds or even thousands of people.

Do you have an internet marketing strategy? Do you have a social media strategy? How do you manage leads that come in from your website? Do you know how soon your agents are responding to these leads?

There are many reasons the first three layers of the pyramid are important but maybe none more than this… without a REinvented broker/manager, an engaging web 2.0 website, and a solid internet marketing and leads management plan, it will be difficult for you to recruit the real estate agent of the future because these are the things they are looking for in a company. If you don’t “get it”, they will go look for someone who does. A recent NAR survey states that 71% of agents 29 or younger engage in social media while only 19% of those 60 or older do. This should give us an idea of what is coming down the pike with younger agents who are totally comfortable communicating this way and even older agents that have accepted this as the new reality.

How are you reaching the agent of the future? Are you communicating with them the way they are comfortable with or the way you are comfortable with? Are you viewed as an innovator or a dinosaur? Are you the Real Estate Firm of the future or yesterday?

Once you have addressed the consulting issues in the first four layers of the REinvent pyramid you will be will on your way to finding more buyers, sellers, listings, and closings. But first things first… start working on you today!

This article reprinted with permission from PCMS Consulting. The original can be found here.

Real Estate and Numbers

The more things change, the more they stay the same

When I entered the real estate industry in 1984 I was told real estate was a numbers game. I never forgot that. The more people I reached and made a connection with the better chance I had they would turn into buyers and sellers.

I was young, and eager to succeed so I called a minimum of 50 people every day from the yellow pages, ran as many newspaper ads as my pocket book would allow, sent out flyers, sent out postcards, had a booth at our state Home and Garden show, and did TV commercials. I continuously tried to reach as many people as I could. In 1998 I switched careers and become a mortgage broker. I could no longer afford the newspaper and other traditional means to reach my new customers and the internet was gaining speed so I made a decision to seek alternative avenues for marketing.

People started coming to me by the hundreds then by the thousands.

It hit me… numbers still work, but instead of me reaching out to people, they were reaching out to me. I was able to reach millions of people through the internet!
Let’s look at some numbers provided by Quantcast:

  1. 142M+ U.S. monthly people. The site attracts a more affluent, more educated audience.
  2. 123M+ U.S. monthly people. The site appeals to a more educated crowd.
  3. 95M+ U.S. monthly people. The site appeals to a more affluent, young adult, very slightly female biased following.
  4. 82M+ U.S. monthly people. The site appeals to a more youthful following.
  5. 80M+ U.S. monthly people. The site caters to a adult, more educated audience.

Between Google and Yahoo alone there are over 275,000,000 monthly visitors in the U.S. alone?

In the last two months more video was uploaded to You Tube than the combined content of network TV stations since they started airing in 1948.

Twitter gets approximately 4,419,413,000 tweets per hour.

NAR states that over 84% of home buyers and sellers begin their search online. Unfortunately, as an industry, we are forgetting what I learned in 1984. According to NAR only 33% of real estate agents are participating in social networking. What am I missing? Why is this the case?

As I reflect back on my last nine real estate home purchases (both investment and primary) I used the internet for research. When I was ready to see homes, I sought out the agent or real estate company that provided me with the local real estate information I was seeking. It was that simple. I did not need to talk to someone until I was ready.  The internet proved to be a valuable resource.  I was able to identify local trends, school information, community info and everything I needed to make an educated decision.

The internet, whether it is your website, a blog or social media campaign is about numbers and conversations.   Real estate is about numbers.  Social media and search engine numbers should be enough to grab the attention of all Realtors but we need to do more to create an integrated internet marketing strategy.

This article reprinted with permission from PCMS Consulting. The original can be found here.

How Do You Effectively Drive Website Traffic

Do you have a strategy to drive website traffic?

Print is dead! Internet marketing has many forms, social media, search engine optimization, search engine marketing, listing syndication, blogging, etc. All these functions are interconnected and require an integrated strategy. What is your internet marketing strategy?

DOWNLOAD our real estate webinar, “How do you effectively Drive Website Traffic?”

Webinar Attendees!

PCMS Consulting wants to offer only the best and most helpful content to our audience, and your feedback is highly-valued by our team of real estate consultants! Please use the comments section below to ask questions or send feedback our way.

This article reprinted with permission from PCMS Consulting. The original can be found here.

Digtial Docs Hits the Market with Surefire Forever Marketing

Excerpted from RIS Media:

“This is a great Way to get consumers to do business with your brokerage again and again. We build the value of the brokerage every time we close with a title agency – we increase the value of the brokerage every time they close a transaction.” – Robert Reich, Founder, Digital Docs

In 2004, Reich created Digital Closing Docs TM, a title industry platform, for the express purpose of uniquely combining breath through marketing technology while condensing the voluminous amounts of closing documents involved in a real estate transaction onto CD-ROM.

Download RIS Media Interview with Digital Docs October 2010: “Building Business with Targeted Information”, with Maria Patterson

This article reprinted with permission from PCMS Consulting. The original can be found here.

Google Real Estate Are Your Listings Indexed?

As a Real Estate professional is it your job to maximize exposure for all of your listings.

It is no secret that buyers begin their home search online. It is no secret that Google is the most used search engine. Therefore it is important that Google knows about your listings. When someone does a Google Real Estate search it is essential your properties appear in the search results. Increasing your property exposure on Google, may have an impact on the selling timeframe and even the property sales price. Two factors sellers are often concerned with.

Find out if yours can be found within Google Real Estate listings with these step by step instructions.

Step One: Go to

Step Two: By default the settings will be to search “all results.” Change this to “real estate” by clicking to the right of the search maps field.

Increase property exposure on Google

Then, enter the city of your listing in the search field.  All Google Real Estate listings will appear. Refine your Google real estate search by price, listing type, bedroom and baths to narrow the results. All results will appear on the left of the map. Scroll down to verify if yours is listed.

Step Three: If you spot your listing, click on it and validate the data is correct. You can then see where and how Google Real Estate is gathering their data for on a particular home for sale. The data is pulled from a variety of sources. Here is what Google says about this:

Whenever we receive the same listing from two or more sources, our software groups the listings into one search result. The links to each source’s website are ordered according to timeliness and thoroughness, among other factors. So if your site doesn’t appear as the first link for a particular listing, you might want to verify that you’re providing us with the most complete and up-to-date information.

Why submit your own information?

Besides exposure there other important reasons to provide your own data.

  • If a buyer is interested in the property you want them to click on your link. You want them to contact you about the listing increasing your chances of selling the home yourself.
  • Once the prospect is on your site, you have the ability to showcase all of your listings, not just the subject property.
  • It is a great link building strategy for search engine optimization.

Step Four: If you are satisfied with the results, use this valuable information on your next listing presentation. Inform your prospective sellers that when they sell their home with you, their house will appear in the popular Google Real Estate listings and maps. This strategy is a sure way to separate your services from your competition.

If you could not locate any of your listings proceed to step five.\

Step Five: There are several ways you can submit your homes for sale to Google. Accepted formats are a txt file or a XML feed. Either choice is good. A XML data feed is easier if set up properly to incorporate the requirements.


Exposure is critical for Real Estate companies, brokers and agents. Using the power of the internet can have a huge impact on your success. Because internet marketing can be complex and is constantly evolving, many do not take the important steps necessary to be found everywhere online. Adding your listings to Google Real Estate is one step in the right direction.

This article reprinted with permission from PCMS Consulting. The original can be found here.

The Integrated Internet Marketing Model

For Internet Marketing, 4 components, One very important task

Why the emphasis on internet marketing? Everyone accepts that almost all consumers start their home search online and I hope, by now, most people understand their websites need to be more than just static brochures. The problem is that brokerages are overwhelmed with all the moving pieces required for a comprehensive internet marketing strategy:

  • SEO
  • Click through rates
  • Social media
  • Internet lead management
  • Bounce rates
  • Post close marketing
  • Registration
  • Blogging

What ends up happening is that too many look at all these as separate tasks when, in fact, it is one very important task that I call the “integrated internet marketing model”. This model has four distinct components that are all inter-related and should be viewed as one.


Driving internet traffic to your website

Since 90% of consumers begin their home search online, we must have an effective way to drive consumers to your site. As a result, everything you do has to be delivering the same message, the same branding and it all must be optimized so that you drive as much traffic to your site as possible.


Engaging internet traffic on your website

In today’s environment, like it or not, the consumer controls the information and can get it anywhere. Therefore, if you are not giving them what they want, how they want it, they will just go get it somewhere. Keep in mind that no matter how great a job you might do driving traffic, if your website is just a brochure and does not engage the consumer, by giving them the information they want in an entertaining and engaging way, you will be wasting whatever dollars and effort you spent to get them there in the first place.


Responding to internet traffic from your website

Responding to internet traffic from your website

Did you know that, according to NAR, 48% of agents do not respond to internet inquiries and the balance do so a day or two later? That’s just not going to work because consumers expect an immediate response to their inquiry otherwise they are off to the next site or to the person that responds to them first. You could do a great job driving and engaging traffic, but if you don’t have a plan to respond to that traffic the way the consumer expects, again, all those dollars and efforts will be wasted.


Why stop engaging someone online after they buy the house? Do you think that the internet consumer is going to get excited about refrigerator magnets, calendars, and holiday recipes? 90% of consumers say they would use the same agent again yet only 11% actually do. Those brokerages that can figure out how to continue providing consistently relevant information to consumers even after they close will have a huge advantage in a few years when that consumer is in the market again.

As you can see, it’s not just about doing an excellent job all four of these areas, it’s understanding how all four are completely inter-connected and need to be strategized as one. Not doing so jeopardizes the ROI on your online investments.

This article reprinted with permission from PCMS Consulting. The original can be found here.

Terabitz solidifies industry leadership role

Continues to sign leading brokerages, launch new products

Palo Alto, CA (January 4, 2011) – Real estate brokerage technology provider, Terabitz (, today announced the launch of (Yerman Witman Gaines & Conklin Realty). It is the latest Terabitz-powered website developed for a leading multi-office U.S. brokerage. “We launched 40 new sites in 2010 in addition to signing our first 53 office international real estate client.” states Ash Munshi, founder and President of Terabitz. “Every one of our sites is helping position our clients for success in today’s volatile and consumer-centric environment.”

Yerman Witman Gaines & Conklin Realty is a 200 agent, 7 office firm in Baltimore, MD and member of Leading Real Estate Companies of the World. William Yerman, CEO of The Strata Group, parent company of YWGC, recently hosted a technology rally where he announced several technology based initiatives, including their new Terabitz web platform, to rave reviews from agents.

“Our team has worked very hard over the past 18 months to be viewed as the innovation leader in the markets we serve.” says Yerman. “As a result, we have doubled in size and are poised to have another great year in 2011. Our new Terabitz website, combined with an outsourced internet lead management call center we simultaneously engaged, allows us to leverage our leadership position and provide agents and consumers with what they are looking for today.”

Terabitz already boasted industry leaders such as @properties (Chicago), Intero Real Estate Services (Silicon Valley), Illustrated Properties (West Palm Beach), and (national portal) as clients. In 2010, the company focused its efforts on finding ways to increase clients’ online ROI as well as solidifying its leadership role in the fragmented real estate web design and development field.

In addition to the impressive number of multi-office brokerages adopting their enterprise platforms, Terabitz has also expanded its relationship with sales and marketing partner, PCMS Consulting ( The plan is to continue growing client base, enhancing client support, and developing new products, some of which will be rolled out in early 2011.

PCMS Consulting President and industry veteran, Jose Perez, is bullish on 2011. “Brokerages realize that with 90% of consumers starting their real estate search online they must have effective ways to drive, engage, and respond to that traffic. Terabitz is the linchpin for our Internet Solutions Group because it helps brokerages cover all those bases. It’s no longer possible to view these tasks separately; it is part of one integrated internet marketing strategy.”

Terabitz’s Munshi adds, “As our relationship with PCMS Consulting continues to expand, we are poised not only to sign new brokerage clients, but to offer more modules that will help clients with recruiting, social media, and lead management.” By offering more tools and services under its already comprehensive platform, Terabitz believes it can not only help clients capture more business but also save them money because they don’t have to source and deal with multiple technology vendors.


Terabitz is venture-backed technology company located in the heart of Silicon Valley that was formed to help local brokers compete against the large national sites. The company’s mission is to ensure that brokers have all the tools, content and features to position themselves as the premiere real estate destination in their respective markets. For more information, visit


PCMS Consulting provides innovative solutions that leading companies require to enhance their market position and profitability in the areas of recruiting, internet, management, and franchising. The organization is led by founder and President Jose Perez who has compiled a forward-thinking team that seeks to “reinvent” their clients in a dramatically changing environment.  For more information, visit

This article reprinted with permission from PCMS Consulting. The original can be found here.

What is today’s online consumer looking for?

The internet an online consumers mean the days of the realtor controlling the information are long gone.

The good news for the real estate industry is that real estate is a complex and emotional transaction;  therefore, it will is harder to do EVERYTHING onlne so our job is to figure out how to leverage the internet to engage that consumer so they do business with your firm. And remember, the real estate agent of the future is also looking at you because they are aware of all this and are looking for the real estate company who understands the need for an engaging and knowledgeable online presence and and does something about it.

You must provide relevant, engaging, and entertaining information in order to convince someone to do business with you. Online consumers want their information NOW… what are you doing to provide them this either on your site or in terms of your ILM strategy? Because they can find anything they want on the internet, they don’t want you trying to sell them or tell them how great you are. Anyone can say that;  therefore, they will do business with you because you provided the information first, were professional, and engaged them.

If you don’t engage online consumers somehow, they will just go somewhere else.

About our webinar presenter, Jose Perez

  • Founded PCMS Consulting in 2007
  • MBA in Real Estate from University of Texas at Austin with over 20 years experience in the residential and commercial real estate industries.
  • Former SVP Franchise Sales and Acquisitions for Realogy Corporation,  parent company of CENTURY 21, Coldwell Banker, ERA, Better Homes and Gardens, and Sotheby’s International Realty.
  • Directly and indirectly responsible for the franchise affiliation of over 3,000 brokerage companies and the acquisition of another 1,000.

Webinar Attendees!

PCMS Consulting wants to offer only the best and most helpful content to our audience, and your feedback is highly-valued by our team of real estate consultants! Please use the comments section below to ask questions or send feedback our way.

This article reprinted with permission from PCMS Consulting. The original can be found here.

Real estate website marketing – How much SHOULD you pay?

Real estate brokers and agents seeking increased online traffic, prospects, sales and profits find themselves using real estate search engine optimization experts to achieve their real estate website marketing goals. Like other areas of consultative services, SEO clients ultimately focus on cost.  In today’s recessionary market, you to want to reap the benefits associated with top search engine rankings while paying the lowest cost.

A strong word of caution about your SEO costs.

No two real estate search engine optimization experts or companies are the same. How they implement, diagnose and execute real estate website marketing will vary greatly — as will the results. If it was easy to obtain top real estate search engine optimization in Google and other search engines, anyone could easily implement those changes. It takes time, energy and knowledge to gain long-term results…but the payoff can be enormous!

Is real estate website marketing easy?

Without Page 1 ranking your real estate website marketing results will be weak.  Google has over 200 different factors it considers when determining which website will get Page 1 ranking for every specified keyword. To achieve optimal SEO performance you cannot eliminate or neglect any of these influences.  It is especially critical to hire a SEO company utilizing ethical (white hat) SEO best practices or you could do more harm than good to your online real estate marketing. Authentic search engine results take time – watch out for SEO scammers promising instant page rank.

Real Estate Search Engine Optimization – Dissecting Costs.

To compare SEO services you need to completely understand what each real estate search engine optimization expert is going to do for the cost. If all necessary components involved in achieving top search ranking for relevant and targeted keywords are not part of the services included in your SEO costs, the time to achieve website popularity will take longer and ultimately you may not gain the results that come with a superior online presence.

In 2007 Rand Fish of SEOMoz wrote about the wide range of costs from a variety of SEO companies. To summarize, ongoing monthly SEO costs will range from $2,500 on the low-end, $7,500 for mid-tier SEO companies, and $20,000+ on the high-end. While the scope of a real estate website marketing project needs to be taken into consideration, these numbers illustrate the challenge website owners face when searching for real estate search engine optimization services. Why pay $20,000 or more when someone else is willing to do the job for $2,500?

Real estate website marketing – Too important to get wrong.

You get what you pay for with real estate search engine optimization, and the market is crowded with search engine optimization companies vying for your online marketing dollars. This makes determining the right SEO consultant challenging. Here are a few questions to ask yourself about real estate search engine optimization costs:

  • Is it reasonable to think your results will vary when choosing the low-end, mid-range or high-end for real estate website marketing?
  • How fast do you want to see results? Do you think the timeframe may differ between the three SEO experts?
  • Do you think the quality of service will differ between the three?
  • Do you think the mid-range or high-end real estate search engine optimization services might be all-inclusive?
  • Do you think it matters who you work with?

Real estate search engine optimization is a skill that is honed with years of experience.

Some real estate search engine optimization best practices can be automated. Today SEO tasks such as link building, content writing, site submissions, competitor analysis, etc. can all be done with software. While occasionally using technologies to reduce time and cost can be effective, there is no replacement for personal evaluation, recommendations and implementation of SEO best practices.  The advanced skill set provided by an experienced and proven real estate website marketing consultant who understands the effects of a comprehensive campaign will instinctively drive a successful SEO project.

Advice to help you dissect real estate search engine optimization costs.

What precautions can you take to ensure you make an informed decision while evaluating a variety of experts and costs? Find out if they provide you a monthly detailed progress report including reliable data necessary to quantify your SEO results. Keyword ranking updates, website traffic changes, social media monitoring and a whole host of other measurable data is critical to monitoring your progress. Assuming they have been granted permission from their existing clients, are they willing to reveal these reports to you? A reliable real estate search engine optimization expert wants to share these facts because it demonstrates their value.

Comparing real estate search engine optimization costs.

The extreme range of real estate search engine optimization costs can be over whelming especially when you are not knowledgeable in the field of search engine optimization. Coupled with the fact the expert probably wants your business, you need to be cautious about their promises. Weeding through the good and bad is a daunting decision especially when budgets and time are at stake.

PCMS Consulting, a real estate consulting company will evaluate your SEO proposals and help you dissect them so you can feel confident you choose the company who will provide you with services that maximize your results while paying reasonable monthly costs.

This article reprinted with permission from PCMS Consulting. The original can be found here.

Terabitz launches 5 Minute Property Site

Easy to use tool to help brokerages/agents deliver better consumer experience

Real estate brokerage technology provider, Terabitz, announced the launch of 5 Minute Property Site today. The easy to use tool is designed to give brokerages and agents one more way to showcase their listings while engaging consumers.

[quote style=”boxed”]Sellers pay the same regardless of who they use. What differentiates one company or one agent from their competitors is the experience and expertise they are able to deliver to both sellers and buyers,” says Terabitz founder, Ash Munshi. 5 Minute Property Site helps real estate agents create a better, more engaging and informative consumer experience for each listing, resulting in happier sellers and informed buyers.[/quote]Realtors using 5 Minute Property Site need only enter the MLS number for their listing, choose the layout, customize the other information that they would like to showcase around their listing (such as schools, markets statistics, etc) and pick a URL. The system does the rest. Out comes a beautiful, modern, informative website that showcases the listing, can be used for syndication and has its own URL. The entire process takes less than five minutes and can be done while engaging the seller.

Long time Terabitz client, Intero Real Estate Services, is offering 5 Minute Property Site to its agents.

[quote style=”boxed”]Since we started the company in late 2002 our culture has been rooted in innovation… it is the reason why we are #1 in Silicon Valley and now able to expand throughout the US and internationally.” says Tom Tognoli, Founder and Chief Operating Officer of Intero Real Estate Services. “By offering “5 Minute Property Site” to our agents we are giving them yet another tool that helps them deliver an awesome consumer experience that sets us apart from the competition![/quote]Terabitz, through its sales and marketing partner, PCMS Consulting, will be rolling out 5 Minute Property Site to its existing clients in the next few weeks before making it available to the general public.

Learn more about Terabitz’ web and technology products for real estate brokerages

This article reprinted with permission from PCMS Consulting. The original can be found here.

How do you get agents excited about the real estate technology you have invested in?

Brokers spend tens if not hundreds of thousands of dollars driving traffic, upgrading sites, creating marketing tools, and doing everything to help keep agents as productive as possible yet can’t get more than a handful to embrace and appreciate what’s been done for them.

Sound familiar? Join Jose Perez, founder and Chief Visionary of PCMS Consulting as he discusses ways to gain adoption and increase the ROI on the real estate technology investments you have made. Jose will also be interviewing two PCMS/Terabitz clients who have done some creative things that they will share with our Camp REinvent group.

This forum is intended to provide as much information as possible as well as soliciting feedback that can help us make Terabitz and our enterprise platforms even better.

This article reprinted with permission from PCMS Consulting. The original can be found here.

Terabitz Continues to Innovate and Grow

Terabitz posts another record year, continues to enhance brokerage platforms for real estate websites

Terabitz, a leading provider of enterprise web platforms for real estate brokerages and their agents, recently announced another impressive year of new client engagements and further enhancements to its three large broker platforms. Innovative and forward thinking companies such as Bean Group, Coldwell Banker Caine and Signature Premier Properties launched Terabitz-powered sites in 2011. Terabitz now serves approximately 18,000 agents working for brokerages throughout the United Stated and Mexico.

“In spite of a still struggling real estate environment, we had a great 2011!” states Ash Munshi, founder and President of Terabitz. “We credit our success to our great partners and clients that continue to offer ideas we implement on their behalf and, when applicable, roll out to other clients. Additionally, our partnership with PCMS Consulting with their industry reach and credibility allows our team to focus on innovation for the brokerage industry.”

Bean Group, founded eight years ago, is a leading New England brokerage with 240 agents in 12 offices.  They engaged Terabitz and PCMS in mid-2011 and recently launched a new website focused on the Massachusetts market. Michael Bean, founder and president of the Bean Group says “We have enjoyed working with the team at Terabitz and PCMS. They understand both real estate consumers and agents and design every aspect of their platform to engage the consumer and give agents the tools they need to be successful.”

Terabitz made a number of enhancements to its offerings in 2011 and is rolling out others in early 2012. Some notable additions include improvements to their SEO tools designed to drive more traffic, an upgraded mobile search and web enabled mobile sites, a robust CRM module that will allow agents to track all aspects of their client relationships, and an analysis tool that allows brokers to see their performance against the competition as well as an agent scorecard.

In addition, Terabitz is launching an interactive, “super-user” group designed to continue the flow of information that will allow for additional improvements. One idea that has already come out of the group is the implementation of an email parser for Trulia,,, etc. so that clients can capture all leads in once place, creating a better lead response mechanism to improve ROI.

“We are poised to have another great year!” states Jose Perez, founder and Chief Visionary of PCMS Consulting, Terabitz’ exclusive sales and marketing partner. “We have awesome clients, a great partner in Terabitz, and a vision to help clients deliver an enhanced consumer and agent experience from the beginning to the end of the real estate search process. Providing value and support is essential for success in today’s turbulent market and we are confident that we offer the best technology to make that happen.”

Terabitz offers real estate websites that are customized, scalable and revenue-focused. Click here for more Information about the technology platform.

This article reprinted with permission from PCMS Consulting. The original can be found here.

How Much Should I Spend for Online Branding?

Budgeting for online branding strategies: What’s your internet marketing ROI?

Planning and implementing online branding for your real estate company is complicated. You need to do it right and within budget. Do you know how to determine your internet marketing ROI for your online branding campaigns?

  • You know you need to drive internet traffic to your website;
  • You know you need to engage visitors to your website; and,
  • You know you need to respond to internet inquiries immediately!

And yet you don’t know what to spend to achieve success in each of these areas because you struggle to determine what the baseline is from which to measure your internet marketing ROI. Let’s break it down and determine the metrics you should use in your online branding programs.

Driving internet traffic to your website—the first step in your online branding.

You do this through an integrated online branding strategy that includes blogging, social media, syndication, etc. But how do you know how much to spend on each one of these important areas?

  • Can you justify a full-time salary, benefits, etc. to have a person do nothing but drive internet traffic to your website through blogging and social media activities? Or alternatively, should you outsource the work? You used to spend your marketing budget in the newspaper and on real estate magazines. How did you know what to spend then and what your return was?
  • How do you know what return you are getting from your syndication investments? However great it sounds that your listings get in front of as many eyeballs as possible, you still need to be able to justify those investments. How do you do that?
  • Do you know what each lead that comes into your company is worth? If you know this, you start getting a handle on how much you can justify spending on driving those leads.

Engaging your online visitors.

How do you know how much to spend developing your website? If you do a good job driving traffic, you need to ensure that traffic is staying on your site and not bouncing out to a competitor’s site.

  • What kind of user features do you have on your website, and do they enhance your internet marketing ROI? Is your user interface strong enough to truly engage your website visitors and convert them into prospective clients for your firm? 
  • What kind of technology tools should you provide your agents? Do those tools ease the business transaction while saving your agents money? How do those tools help keep the consumer on your site so they want to deal with your agents and your firm?
  • Can you tie all this together and determine what each transaction is worth?  This enables you to accurately budget for website development and online branding. Developing a real estate website that engages consumers will ultimately pay for itself by increasing your online lead conversion rate.  In this case cheaper is not better, and will cost you more through the loss of website traffic and internet inquiries.  Eventually you will pay again to fix what is broken with your website.  Your website is essential to your internet marketing strategy; it pays to develop your online branding right the first time.

Internet leads:  Responding to your website traffic.

Do you know how many real estate leads you generate online? How about how much each of these leads is worth?  Lead management and customer care is critical to your sales pipeline. How do you determine your budget for timely and efficient lead response? 

  • Have you calculated the value of your internet leads to determine the potential upside you have in this area?
  • Do you know what happens to internet inquiries once they are submitted? Do they go to your agents or an e-team? What happens after that?
  • Have you calculated the negative impact that not responding to an internet lead promptly has on your brand’s reputation in the market? Internet consumers expect a response in 15 to 20 minutes.

Informative graphic highlighting the steps real estate brokers and managers can take to calculate internet marketing ROI in their online branding programs. Each of these issues, and more, should be analyzed in depth in order to truly understand what your internet marketing ROI is. Unfortunately, most brokerages are not doing this.  They either make investments blindly — or not at all — jeopardizing their standing in the market. It’s surprising, because in the end, it’s really not that complicated:

  • You know your average sales price and company dollar per transaction;
  • You should be able to easily determine how many leads come in through your website and other sources such as Trulia,, etc.
  • Google Analytics can tell you where traffic is coming from so you can get a sense of how your blogging and social media efforts are working; and,
  • Once you have this information, you can start estimating the value of your internet leads.

Your business operates in a culture where almost 90% of consumers start their home search online.  Social media is prevalent, and your consumers are sophisticated; they expect an immediate response to their online inquiries. And an overwhelming number of people say they will most likely do business with the first firm that responds to them. The real estate transaction has been commoditized; companies that deliver a great experience for both consumers and agents will have the advantage in their market. Completely understanding how your online branding affects your business is critical to your future success.

Position yourself to be a leader by understanding how to make the correct investments in technology and strategy that will truly make your website, and all the activities surrounding it, a profit center.

This article reprinted with permission from PCMS Consulting. The original can be found here.

Why Social Marketing, Why Now?

Why use Social Marketing for your real estate business?

Why is Social Marketing important to your business and agents? Imagine if every client you ever had was in a room – a room with not only you, but all of their friends. The truth is, this room exists, yet in the digital sense. When you connect with a current or past customer in a Social Media setting, you open the doors to one-degree of separation. This means, the great experiences you provide can now be shared with your client’s friends, and their friends, and their friends. This is word-of-mouth on steroids.

The inescapable truth in today’s marketplace is that Social Marketing generates leads for your business. While everyone knows the internet has changed the way real estate brokerages and agents communicate with consumers and transact business, most still use the internet as a one-way communications tool, pushing one-size-fits-all information out to their audience.

However, our audience has changed how they live online, and they expect us to keep up! Consumers are no longer content with our outdated online marketing strategies. With the emergence of social networks like Facebook, Pinterest and Twitter, consumers are looking to build relationships. They expect phenomenal customer care and information tailored to them.  Social Marketing is the strategy that allows you to deliver the information and connections consumers are looking for.

For years we’ve focused on building user friendly, appealing websites that help consumers find their home. Then we started getting smart about putting community information on our sites, realizing that most consumers are looking for that information before they are ready to buy a house.

When that wasn’t enough, we started buying leads from the aggregators (and complaining about the cost.) Then social networking started getting big and we randomly began posting things on social sites, wondering all the while if it really works or if it’s worth the effort.

But it’s not just about your website, buying leads or randomly posting content to see what sticks. It’s about your brand and how you create an emotional connection with consumers. Using Social Marketing creates relationships with consumers, so they consider your company first and foremost when they are ready to make a commitment to buy or sell property.

In most cases, real estate brands are diluted because the brokerage is doing one thing and their agents are doing something else. Furthermore, there is rarely:

  1. A consistent look, feel or branding message between whatever meager social efforts are being made, the connection to the broker and agents website.
  2. The way the leads are responded to.
  3. The way offices look.
  4. The way real estate transactions take place.

Without alignment in all these areas it is difficult for a brokerage to create the emotional connection that could set it apart from its competition the way companies such as Apple, Nordstrom, Starbucks, and Zappos do with their customers. Consumers are emotionally connected with those brands, and they stick with them.

So why Social Marketing and why now?

Because by engaging consumers in conversations before, during and after their home purchase or sale you are weaving consistency, branding and an emotional connection that could make that consumer truly believe you are THEIR trusted advisor in everything having to do their real estate purchase.

It’s not the only thing brokerages should be doing to create this connection, but it’s certainly an effective way to get your message out to thousands of potential consumers who are increasingly relying on Social Media for their information and buying decisions.

If you agree with this assessment, you will also recognize that if you are truly to benefit from a greater effort and financial investment in Social Media, you must do the following:

  • You must have a specific Social Marketing strategy to start conversations and engage consumers. Posting content without a purpose does not create engagement or emotional connection and today’s savvy social consumer sees right through it.
  • You must create consistency between your Social Marketing efforts and everything else you do.  This includes your website, your training, your public relations and your office design. Think about how Apple looks and feels the same whether you are in their stores, on their website or using their products.
  • You must guide your agents to speak in the same voice so that you don’t dilute your efforts by running with different messaging. Imagine going to one Starbucks and being offered a Grande Latte and a later going to another and being offered a medium Latte.

Your Social Marketing effort needs a specific strategy, execution plan and accountability metrics. In today’s environment, anything less will have you at a disadvantage to someone else your market that is willing to make the investment and the commitment.

Social Marketing allows you and your agents to seamlessly provide relevant information, make emotional connections and build relationships.  By prioritizing how they reach consumers, brokerages that embrace Social Marketing are positioned to dominate in their local markets.  Social Marketing puts you out in front of your competitors, making your business the first call when someone is ready to purchase or list their home.

Why Social Marketing, and why now?  Because it’s that important!

This article reprinted with permission from PCMS Consulting. The original can be found here.

Announcing One Cavo Core, First-to-Market CRM & Drip Marketing Platform

Atlanta, GA, One Cavo has announced a new CRM and Drip Marketing platform called One Cavo CORE, that will dramatically enhance real estate brokerages’ ability to increase and measure lead conversion rates. The three-year-old contact center provides lead management and customer care for real estate brokerage clients, responding to their internet leads in under 15 minutes. One Cavo CORE utilizes an industry-leading CRM with a ground breaking call center application layered on top.  The new application is the first of its kind in the real estate industry.

The new platform was built by Terabitz,  an enterprise web marketing platform for many leading brokerage companies across the U.S. Both companies are represented by PCMS, a leading provider of innovative consulting and technology solutions for the brokerage industry.

PCMS has scheduled an online demo for Tuesday, July 9 at 2 PM EST.  The demo will unveil One Cavo CORE’s functionality and capabilities to industry brokers, and their managers, marketing and technology staff. Interested parties can attend the demo by following this link:

Brad Miller, founder and president of One Cavo and a former real estate broker-owner, started One Cavo in 2009.  Miller recognized the increasingly important need to respond to internet consumers in a timely fashion. “As an industry, we do not do a good job of responding to internet leads and are thus jeopardizing consumer experience, our brands, and ultimately, the bottom line. Our contact center and technology help brokerages improve lead conversion by responding to every one of their internet leads in less than 15 minutes. CORE will give brokerages insight and metrics into every agent and every lead by lead source. Our goal is to give each of our brokerage clients a measurable ROI on each lead source that the brokerage is spending dollars on.”

An early believer in the outsourced contact center was Al Becker, Vice President of Marketing and Operations for Jack Conway & Company, Inc., a 32-office brokerage in Eastern Massachusetts.  “We engaged One Cavo one year ago and have been very satisfied by how quickly they respond to our leads, many times, while the consumer is still online. One Cavo CORE will give us a much better understanding of where we should spend our marketing dollars with 3rd party sites to generate leads and what actually happens after we deliver one to an agent.” One Cavo CORE will give real estate brokerages the ability to better understand what is happening with internet leads and calculate ROI on their internet marketing investments. For the first time in the real estate industry, brokerages will be able to:

  • Track specific call center metrics regarding the quality of leads coming in from 3rd party sites like Zillow, Trulia and Realtor .com;
  • Provide true agent accountability in terms of their responsiveness to consumers and the brokerage; and,
  • Determine an ROI on leads being converted by each 3rd party lead source.

“We are extremely proud to represent innovative companies such as One Cavo and Terabitz who are helping solve important real estate industry issues.” states Jose Perez, founder and chief visionary of PCMS. “Our goal is to help clients deliver a better consumer experience, differentiate themselves, and, increase profits. One Cavo is doing all these things.” One Cavo will be introducing an agent offering in the 3rd quarter of 2013. One Cavo CORE is available exclusively to One Cavo clients. For more information on how real estate brokerages can integrate One Cavo CORE into their lead management please contact Jose Perez via email at or by phone at 678.310.3417.

About PCMS PCMS is a team of veteran real estate industry professionals, that provide a network of technology and management solutions to help brokers grow their business and increase profits. PCMS provides the essential foundation brokers need to address emerging consumer and industry trends. For more information about this innovative real estate consulting practice and technology solutions provider please visit

About One Cavo One Cavo is an outsourced Lead Response, Distribution, Incubation and Reporting Company based in Denver, CO that exclusively serves the Real Estate Industry. Their new products, One Cavo CORE and One Cavo Lead Convertor, are revolutionizing how brokerages measure their online marketing spend with all of the 3rd party lead generation sites while increasing conversions. One Cavo has many Top 500 Brokerages as their clients. For more information regarding lead response services

This article reprinted with permission from PCMS Consulting. The original can be found here.

Terabitz adds CRM module to already robust enterprise platform

Offering clients and agents a complete internet marketing platform

Terabitz has added a CRM module to its competitive online marketing platform. It is currently upgrading existing client installations and will make it available to new customers July 15th.

Silicon Valley veteran and Terabitz founder and CEO, Ash Munshi, observes, “There is too much noise in the real estate technology space. Dozens of vendors offering solutions in very narrow areas and forcing agents and their brokers to learn and operate multiple systems. Our platform consolidates multiple solutions in one place making it easier and much more cost effective for our clients. Our platform is a complete marketing solution for those who view their web platform as a profit center.”

The new Terabitz CRM is designed to help agents and their managers track every aspect of a lead through the sales pipeline to closing. Terabitz CRM features include email alerts, Facebook integration, which properties consumers are viewing, data import, scheduling viewings, DRIP marketing, the ability to add tags, and create follow up tasks. All of this is seamlessly integrated with Terabitz’ award winning search functionality, user interface, and targeted marketing tools allowing agents to deliver a much better experience to their prospects and clients.

Michael Bean, founder and president of innovative regional player Bean Group ( chose the Terabitz platform in 2012. “We believe by making it easier for our agents to leverage technology, they will be more productive, make more money, and in turn, help Bean Group be more profitable. By using a platform like what the team at Terabitz has put together, we eliminate the need for our agents to have to purchase CMA, drip marketing, CRM, and other systems separately and more expensively.”

Jose Perez, founder of PCMS and Terabitz’ sales partner added, “We have been partners with Terabitz since 2009 and are very proud of the fact they continue to innovate. They are helping our joint clients as it relates to internet marketing by making it much easier and more profitable. By consolidating all the aspects of internet marketing under one platform, we believe we are better addressing the needs of today’s real estate consumer and also providing a cost effective solution for the broker.”

This article reprinted with permission from PCMS Consulting. The original can be found here.

Internet Marketing for Real Estate

Real estate internet marketing strategies to increase your competitive advantage.

Your real estate internet marketing plays an important role in your business strategy. Today’s fast-paced internet and real estate website environment requires detailed planning for sales and marketing, but these plans can be daunting to create and maintain. The right real estate consulting services offer your brokerage the strategic planning and technology tools to boost efficiency and increase sales.

Online marketing for the industry remains in its infancy, with most brokerages still accepting a static brochure for a website.  Your competition rarely connects the dots between SEO, social media, syndication, web platforms, rapid response, lead management and CRM.  However, a successful business strategy includes all these components, which should be based on internet and real estate best practices.

The Internet and Real Estate

Driving real estate internet traffic to your website is essential to building a successful brand online.

Why spend money on a great website if you don’t have a plan to get your message out to prospects? A comprehensive real estate internet strategy includes SEO and social media to build brand awareness and increase consumer engagement.

Your real estate internet marketing strategy must include search engine optimization. With 90% of customers beginning their home search on the internet, there is significant opportunity for your business online.  This makes your optimized website a valuable business tool. Well-executed search marketing using internet and real estate best practices will benefit your website.  You’ll see increased website traffic and search visibility.

Real estate and internet lead management is critical for your business.

Similarly, why spend money to increase website traffic if you don’t have a lead management system? Lead generation is a large investment, and your response time is critical. According to NAR, 48% of agents do not respond to real estate internet inquiries.  The remaining agents take up to two days to respond!

Prospects expect an immediate response to their inquiry, otherwise they are off to the next website. Studies show that consumers overwhelmingly use the agent who responds first. Utilizing a lead response and conversion system gives potential customers value and support they won’t find elsewhere—so you don’t lose leads due to poor service.

Brand Loyalty Marketing helps you stay in touch after the sale.

Because your clients will likely buy or sell again, repeat business is an important component of your marketing strategy.  Implementing the right real estate internet applications helps increase your repeat business.  While 90% of consumers say they would use the same agent, only 11% of consumers actually do. This is because most businesses stop investing in the online relationship after they close sale.  You need the right platform that delivers leads straight to your agents, while encouraging referrals and reinforcing your branding.

Integrated real estate internet solutions will increase your business and efficiency.

Leading companies understand that the components of their real estate internet marketing cannot be viewed separately; they must complement each other as part of one broad strategy. As online consumer expectations continue to evolve, creating a brand online for your business will increase your market share by attracting new clients and leveraging repeat business.

Are you using any real estate internet tools or strategies in your current business operations? If so, how are they performing for your business?  Does your marketing and management teams understand how to integrate real estate and internet together to make you successful?

Request a Consultation or Call Now (678) 310-3417

This article reprinted with permission from PCMS Consulting. The original can be found here.

Keep an Eye on Our Social Channels

watch out for in depth coverage for real estate consulting news and practices through the PCMS social media channelsSocial media networks have enormous reach and authority, providing a valuable outlet for businesses to reach consumers meaningfully and authentically.  Our team is working diligently to refocus our efforts to better serve our audience using the social channels we’ve all come to rely on. We hope to provide you with fresh insight on industry standards, best practices and market trends.

Next month we will also begin shining the light on those pesky kids* that wouldn’t get off our lawns — and now want to buy them — the Millenials.

These young up-and-comers have a lot to say, and the buying power to back them up.  Their influence in our culture should not be dismissed — we’ll prepare you for this generational shift — and how you can capture both their attention and loyalty.

*Brokers, get ready. Those Millennials are growing up and are ready to start selling those houses, too!

This article reprinted with permission from PCMS Consulting. The original can be found here.

What do we need from Brokerage Websites?

Bad design will effect engagement and conversion on brokerage websites

A Millennial’s perspective on the standards real estate websites should meet

After months of research on 2000 brokerage websites, with features including simple property searches, neighborhood statistics, and endless variations of quality, usability, and functionality, how would I describe the realm of real estate websites?

Far too many with outdated presentation,  frequently slow to load, and frustratingly hard to use.

Don’t get me wrong. There are dozens, maybe hundreds of quality brokerage websites, but far too many look like Web 1.0 static pages more suited to browsing on the old Netscape browser.

With the rise in website vendors and free or almost free web builders, there’s not really an excuse for anyone—especially businesses—to have an inadequate website. The technology we use to create websites advances continuously, and the experience most brokers remember from building their existing websites—even from a few years ago—is far different. We can now create or rebuild real estate websites quickly, painlessly, and with a minimal amount of effort from the brokerage team. Meaning updating your web presence won’t detract from your daily business. Good news for brokers and their management teams.

There are three characteristics that I look for in a business website, and are especially true for brokerage websites:

  1. Aesthetics
  2. Functionality
  3. Navigability.

So why are these characteristics important for brokerage websites?

What does your real estate website look like? Is it sleek, simple, interesting? Everyone knows what makes a website attractive, but its not the easiest thing to achieve. “Everyday Joe” may be able to make a website with all the functionality you need, but what good is that functionality if no one wants to stay on your brokerage website for more than a few seconds? (Learn about  real estate website bounce rates here.)

That’s not to say functionality isn’t important. Brokerage websites should have a powerful search feature with deep customizability and attractive listing details, accurate and up-to-date market price comparisons, social integration, and area information including schools and businesses.

Navigability is an often overlooked characteristic in any business website, but it is one of the most important aspects to a user. Logical, simple, easy to read and understandable menus are important for a pleasant user experience.

As the next generation of homebuyers, Millennials will force brokerages to upgrade their web presence or fall dramatically behind others who do. Personally, my impression of a company is greatly affected by their website. I will often make a buying decision within seconds of my first exposure to a business’s online presence.

When was the last time you evaluated your website? Do your customers utilize it? Do you gain any value from it?

How can you make it better?

This article reprinted with permission from PCMS Consulting. The original can be found here.

Is Riding the Wave Safe for Business?

While the market spike the past few months has been a welcome relief to most of us in the industry, too many have just been riding the wave and losing focus on the continued need for innovation and retooling our industry still requires.  Many are still struggling with lead generation, lead response and nurturing, consumer-friendly websites, social media, and brand loyalty both from agents and consumers.
Riding the wave is nice but it is part of the reason we got in trouble a few years ago in the first place. Those that address the issues above (and many others) successfully will be in a much better position to succeed in the long term.
This article reprinted with permission from PCMS Consulting. The original can be found here.

Content Marketing Helps Local Brokerages Compete with National Firms

Use content marketing to raise your real estate business profile in your market.

It’s important to provide content such as hyper-local news  so that real estate consumers know that you understand their market and can really help them.

Local brokerages can make a real impact, leverage their knowledge of the market, and drive leads by doing so. Furthermore, you will be able to better compete with national brands if you take content management seriously.

Real estate brokerages should strategize their website marketing, focusing on providing a great feature mix of interesting real estate content, DIY tips, financial advice, neighborhood profiles, and general consumer-focused local real estate news.

You can learn more about this topic by visiting Wikipedia’s page.

This article reprinted with permission from PCMS Consulting. The original can be found here.

Best Practices for the Social Media Big Three

Quick Highlights for Best Practices for Social Media and Real Estate

HubSpot recently created a list of Social Media best practices for the big three: Facebook, Twitter, and LinkedIn. As the consumer experience moves further into the social sphere, businesses must learn to not only use social media, but to utilize it effectively. Here are some highlights from the article. You’ll notice I included more Twitter tips than the other two – this is because Twitter is leveraged ineffectively and less often than Facebook or LinkedIn.

Summary of Facebook Best Practices

  • Remove links from the post once a thumbnail is generated. No need for URL redundancy
  • Use photos over links
  • Post Timeline photos rather than uploading whole albums

Summary of LinkedIn Best Practices

  • INCLUDE a shortened URL in your posts, otherwise click tracking to your site is lost
  • Share sparingly, usually once per day
  • Use Groups to share your links and content

Summary of Twitter Best Practices

  • Short! 120-130 characters
  • Include Twitter handles (@SomeoneInMyCompany)
  • 2 or fewer hashtags
  • Use visuals, try to avoid text-only tweets
  • Use Twitter’s photo uploader, (Instagram photos do not show up natively in a Twitter feed)

Follow this link to check out the full article.

This article reprinted with permission from PCMS Consulting. The original can be found here.

Push your marketing forward by connecting emotionally with consumers

Real estate marketing should connect with consumers emotionally. Social marketing is a great way for brokers and agents to connect.

As reports, Century 21 continues its strong marketing push to become a globally recognized entity, this time as sponsor for the U.S. Bobsled and Skelton Foundation (USBSF).

Wether  you are a local brand or an international one, like CENTURY 21, it is very important to connect with consumers on an emotional level. Since today’s consumer does not want to be sold and demands relevant information, how can you emulate what the larger brands are doing on a smaller budget?

  • Instead of bragging about how great your company is, position yourself as the company that delivers the best experience;

  • Instead of throwing up listings on Facebook with out a strategy, why not position yourself as THE expert in your community but providing, timely, relevant, and entertaining information consumer’s won’t find elsewhere; and,

  • Instead of letting agents do their own thing regarding marketing, provide them quality marketing materials and put strict guidelines in place as to how they can be used including a social media P&P manual.

This article reprinted with permission from PCMS Consulting. The original can be found here.