Internet Marketing: Caution – You Get What you Pay For!

Internet Marketing takes not only time, but money. I can appreciate everyone wanting top rankings for the lowest cost; however, a strong word of caution:  No two Internet Marketing Consultants or Internet Marketing Companies are the same. How they implement, diagnose and execute Internet Marketing strategies will vary greatly. Thus, the results will vary greatly. If it was easy to obtain a top page ranking in Google, everyone could easily implement those changes. It takes time, energy and knowledge to gain long term results!

Internet Marketing is complex. Google has over 200 different factors it considers to determine if a website will get a page 1 ranking. Without a page 1 ranking your site is ineffective. To compare apples to apples you need to completely understand what each Internet Marketing expert is going to do for your company.

Here are some of MY required Internet Marketing Tactics. Keep in mind that each of these steps is critical to the overall success of your SEO campaign.

FYI: When I quote my Internet Marketing costs, there are miscellaneous costs not covered. This may include such items as press release costs, content writing, link building creation; IT related changes etc. Any and all third party charges. I never expect these to run over $500 monthly.


  • Site Validation
  • Load Time
  • Browser Compatibility
  • Site Penalties
  • HTML Validation
  • Robots
  • Site Map
  • Broken Links
  • Site History


  • Competition
  • Keywords
  • Content
  • Landing Pages
  • Local SEO
  • Over Optimization Penalty
  • File Size
  • Alt Image Tags


  • Domain Name
  • H1-H6 Headings
  • Meta Descriptions
  • Page Titles
  • Content
  • Site Navigation
  • Crawl Test
  • Keyword Density

Create a Buzz

  • Optimized Press Release
  • Article Writing
  • Google News
  • PDF’s
  • Social Media
  • Blogs

Link Building – (Criticial to do right!)

  • Search Engines
  • Directories
  • Blogs
  • Social Media
  • Social Bookmarking
  • Social Networking
  • Internal Link Building
  • Anchor Text
  • Popularity of Links

Website Analytics

  • Increased Traffic
  • Keyword Rankings
  • Missed Opportunities
  • Google Analytics
  • Bounce Rates
  • User Behavior

This article reprinted with permission from PCMS Consulting. The original can be found here.