As Inman.com reports, Century 21 continues its strong marketing push to become a globally recognized entity, this time as sponsor for the U.S. Bobsled and Skelton Foundation (USBSF).
Wether you are a local brand or an international one, like CENTURY 21, it is very important to connect with consumers on an emotional level. Since today’s consumer does not want to be sold and demands relevant information, how can you emulate what the larger brands are doing on a smaller budget?
Instead of bragging about how great your company is, position yourself as the company that delivers the best experience;
Instead of throwing up listings on Facebook with out a strategy, why not position yourself as THE expert in your community but providing, timely, relevant, and entertaining information consumer’s won’t find elsewhere; and,
- Instead of letting agents do their own thing regarding marketing, provide them quality marketing materials and put strict guidelines in place as to how they can be used including a social media P&P manual.
This article reprinted with permission from PCMS Consulting. The original can be found here.