Use content marketing to raise your real estate business profile in your market.
It’s important to provide content such as hyper-local news so that real estate consumers know that you understand their market and can really help them.
Local brokerages can make a real impact, leverage their knowledge of the market, and drive leads by doing so. Furthermore, you will be able to better compete with national brands if you take content management seriously.
Real estate brokerages should strategize their website marketing, focusing on providing a great feature mix of interesting real estate content, DIY tips, financial advice, neighborhood profiles, and general consumer-focused local real estate news.
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This article reprinted with permission from PCMS Consulting. The original can be found here.