Is Riding the Wave Safe for Business?

While the market spike the past few months has been a welcome relief to most of us in the industry, too many have just been riding the wave and losing focus on the continued need for innovation and retooling our industry still requires.  Many are still struggling with lead generation, lead response and nurturing, consumer-friendly websites, social media, and brand loyalty both from agents and consumers.
Riding the wave is nice but it is part of the reason we got in trouble a few years ago in the first place. Those that address the issues above (and many others) successfully will be in a much better position to succeed in the long term.
This article reprinted with permission from PCMS Consulting. The original can be found here.